I think yesterday was one of the busiest days of my life. I’m at the first seminar of Day Two right now getting ready to listen to Terry Semel, the chief of Yahoo and thought I’d write up a quick wrap-up of everything I experienced yesterday.
Ajax Workshop
My first workshop yesterday morning was “Applications 2.0: Ajax and Beyond (The Business Case)” hosted by Peter Merholz and Jesse James Garrett of Adaptive Path. It started with a quick explanation that Ajax is an approach and not a technology and that it is based on Javascript. Garrett pointed out that Javascript is not a “toy language” anymore but a mature and stable tool for web development.
I was struck by by the comments of Joe Chung from Allurent who was one of the panelists. He attempted to answer the question of why anyone should be doing Web 2.0. He said that “Brand matters” and pointed out the example of a generic box of Loratidine from CVS that sells for $5.99 and a box of Claritin that sells for $9.99. Of course, the Claritin sells better because of its strong brand, slick packaging and easy to understand effects. Chung made the argument that your web applications’ ease-of-use strengthen your brand. He boiled it down to “Better user experience = better brand equity.”
Search workshop
Following that, I attended an overcrowded workshop on search that was plagued by technical glitches. I left after listening to Ask Jeeves, Wink, and Indeed pitching their products. I was standing up the whole time trying to keep my elbow from knocking over the woman next to me and feeling a bit put upon for being sold to by a bunch of search engines. In the case of Ask Jeeves, I couldn’t even sense the Web 2.0 connection. I left after that in search of some much needed fresh air. Despite all that, I should mention that Wink showed some impressive technologies. I’ll talk a bit more about them when I describe the Launch Pad event I attended later in the afternoon.
Legalities of Blogging Workshop
The last workshop I went to before lunch ended up being a lot more interesting than I thought it would be. It was entitled “Strategic Blogging: Avoiding Death by Opinion.” Hosted by the law firm of Fenwick & West LLP, it featured a discussion of the legal issues faced by companies who allow and/or encourage their employees to blog. It also covered blogging being done outside the work environment but impacting the workplace. The hosts discussed topics like harrassment and discrimination and what options employers have for dealing with errant employee blogs. It was interesting to listen to as I think about the open nature of Red Hat.
Data on the Move
After lunch, I went to a workshop hosted by AT&T that featured a discussion…
Live update: Terry Semel just finished a fascinating discussion with John Battelle. Next up is a a discussion with Tim O’Reilly, Mitchell Baker from the Mozilla Foundation and Jonathan Schwartz from Sun. It’s entitled “Can Open Source Stay Open?” I’m going to pay attention to this one and take some notes as I listen.
Running narrative of open source discussion…
Schwartz is claiming that the source code has no value in and of itself. It’s value is the services it provides… O’Reilly and Schwartz are butting heads on whether Sun is a “hardware” company or not. Schwartz is incomprehensibly claiming that it is not?!? He claims that people buy the hardware because they love OpenSolaris. Much laughter from the audience… Schwartz is talking up grid computing. O’Reilly agrees that it is the “model of the future…” Baker is talking about the value of “free” in terms of Firefox. She is talking about the effect of “user generated data” in terms of the way people can develop on and change Firefox… O’Reilly is asking how Greasemonkey has changed the “user experience…” Baker agrees that Greasemonkey is significant but claims that the full power of Greasemonkey will not be widely adapted by the general public because most people are still confused at the difference between the browser, the internet and the search box… O’Reilly is querying Schwartz about Sun’s deal with Google…Schwartz is again claiming that the power of open source is not in the code but in the community… (that’s a little better)… So he is saying that the announcement was really important just because Google and Sun are working together… He said that’s a big deal… Google will be imbedded into Open Office… Baker made the point that a well-distributed “lousy” product does noone any good. This was in response to something Schwartz said, I think… He is arguing that Sun and Google have the power of distribution… O’Reilly is asking Baker about the old browser wars and what is different now… Baker is saying that they spend a lot of time thinking about what features to put into Firefox that won’t be incompatible with the experience IE users get. She is not sure if Microsoft is thinking along those lines. O’Reilly is optimistic that they finally are… Hmmm…. O’Reilly asked Schwartz point-blank if he is being truly transparent on his blog or if he sometimes try to mislead or provoke… Schwartz said that yes, he sometimes does like to provoke but he is also aware that Sun has a huge legal department that he would like to keep happy… He admits that he has on occasion given said legal department coronaries… He said his blog entries are not previewed before publishing… Baker is talking about Google and browser integration… Audience questions and answers now… Baker is saying that Mozilla took a lot of heat for not complying with ActiveX but that in hindsight it was a good move… She said that Mozilla will not blindly copy whatever IE is doing… Schwartz claims that there is no point in having a web-based Ajax office suite… Ajax is great for blog editing but not for office suites… Schwartz said that “everything” Sun does will be open source so they can get the product out to as many people as possible so they can create the communities they value… Schwartz is saying that the beginning of the Web was a model where people had to pay for IP before it was delivered to them. The model now with Web 2.0 is to deliver the product first and then figure out a way to monetize it… O’Reilly is asking if the new ways of making money in this new world are accessible to all companies… He is directing this at Schwartz… Schwartz is saying that content will always be valuable and that there will always be money to be made… Mitchell is assuming that there will be a shake-up in the major players in the next 5-10 years…. Schwartz is claiming that Mozilla is a for-profit corporation and that’s a good thing… Baker takes issue… And now it’s over. Whew!
Back later…
Okay, sorry for that break in the action. I’m actually going to stop now (as Mary Meeker from Morgan Stanley comes to the stage) and post. I’ll be back later with the rest of yesterday and some thoughts on today.